Take the case of 5 executives searching for financing to establish their very own engineering consulting firm. In their marketing technique, they listed a dozen varieties of specialized engineering providers and estimated their annual gross sales and profit growth at 20%. Nevertheless the executives did not decide which of the proposed dozen companies their potential purchasers actually needed and which may be most profitable. By neglecting to examine these factors carefully, they ignored the chance that the market might have some suppliers not among the many dozen listed.
Your financial forecasts translate your deliberate method and methods into numbers. Set … Read the rest